admin - Part 7

How Will Digital Signage Drive Customer Experiences in The Future?

Putting a vehicle signage Sydney will give you fear because there might be a stains and marks left behind on your vehicle even after the vinyl layers are removed. But with the expert knowledge and tools, our highly trained technicians ensure that the graphics and glue are removed as efficiently and finely as possible. Since the so-called “mad men” era of marketing that instigated a flood of mass advertising, marketing communications have undergone tremendous changes in terms of presentation and customer experiences. And with the rise of digital signage, the paradigm has shifted from promotions to personalized and immersive experiences for customers. It focuses on engaging customers after catching their attention. Increasingly, organizations are leveraging the latest developments in the digital sign industry for informing, engaging, and entertaining customers. In this regard, they are consistently striving to create useful content.

But even compelling content needs a digital device to make it all happen-securely, reliably, and with affordable quality. That’s why searching for digital signage media players is one of the most important aspects of the digital media puzzle. The latest crop of media player technologies is enabling richer experiences. Some key trends to be watched in this domain are:

Real-Time Content Streaming

Integrating rich media and real-time content streaming creates a dynamic digital experience. Digital signage technology functions as a presentation platform ideally suited to sharing immersive content on embedded-graphic devices using IP. From live video streaming to audio content, there are many possibilities to be explored in this domain. The latest media players come equipped with the capability of functioning as IP streaming servers that connect 4K (UHD) content directly to presentation screens or video walls. This kind of display that easily scales larger than life is useful for training, entertaining, instructing, and promoting products and services in a fun, immersive way.

Enhanced Mixed-Media Experiences

Digital marketers and advertisers often need ways to enhance content relevance, and employing a content principle called “sticky” is a tried and true technique that meets this need. Considering this for digital signage, media players play a significant role by enabling widgets that source useful information that is often location specific, or event specific, or whatever is relevant at a given time and place. For example, when used at a ski resort, a digital sign placed near a lift queue gives riders specific weather conditions at the peak. Or, in a warm and cozy bar, an on-screen reminder may pop-up that lets everyone know their favorite craft brew is half-price between 3-6 PM. These kinds of sticky on-screen presentations provide better communication by being relevant to the audience. When searching for digital signage media players, seek out devices that support widget or app technology.

Cloud-Based Deployment and Security

Up until recently, swapping SD cards (memory) on digital signage media players was the most common technology for updating media playlists. SD cards are relatively inexpensive, are easy to copy for multiple locations, and are reliable. Unfortunately, updating media players by swapping SD cards does not gain much more usability than shipping around VHS tapes like we did 20 years ago. Today, there is a much better method available. The best digital signage media players use ubiquitous cloud technology that offers secure, effective, instantaneous, and scalable deployment. These cloud networks have overcome severe challenges for the deployment and security of the content. Hence, this new approach to digital signage is gaining momentum in the industry. As a result, businesses are experiencing more transparency, more cost savings, and lesser maintenance costs on their digital signage systems.

Mobile-Friendliness

When searching for digital signage media players today, don’t forget to put mobile interactivity on the checklist! With the integration of NFC and Beacon technology into these systems, retailers are enhancing their engagement with existing and potential customers. The two-way communication between media players and customers through their mobile devices helps by sending more personalized messages to the users. This targeted approach has improved the overall experiences and maximized the impact of digital signage technology. Indeed, this technology makes “location” one of the relevant factors in marketing, potentially reducing the annoyance that comes from a barrage of unwanted ads or messages. The right kinds of incentives may also prompt customer buy-in, which can lead to social sharing, and ultimately, can help build goodwill when tied to corporate purpose.

Advertising on Digital Signage Media Players

Considering how often advertising needs updating-think daily-the process of managing ad content on media players can be truly daunting for media managers. If this is your primary reason for deploying digital signage, then it is important to search for software systems that allow easy tagging of content and assignment to media players. Once again, cloud-based digital signage media players make all of this so much easier than in the recent past. A better system today is managed over a web browser. It should have multiple zones with assignable admin privileges for those zones. It should support nested playlists that can be triggered with external inputs such as weather conditions, traffic conditions, or some other variable, such as inventory, etc. These scheduled or triggered ads ensure that relevant, targeted content gets delivered to specified audiences. Click here for advertisement inquiries installation.

These are some of the trends shaping the future of this industry. Yes, there are still elements of the Wild West in digital signage, so you should be leery of gimmicky pricing schemes that promise the world for free, old technology, or inferior technology that makes your screen blue and turns your face red. When searching for digital signage media players, prefer the system that is in sync with your needs and makes sense from a corporate viewpoint-not a consumer viewpoint.

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9H Hardness of Ceramic Coatings

Ceramic coating Adelaide is resistant to damaging environmental fallout such as Bird Poo, Bug Splatter, Tar, Tree Sap and other harmful contaminants.The 9H hardness is now one of the most talked term in car care not just in India but across the world. But in some matured markets, sellers stopped mentioning about hardness of their ceramic coating because people are more educated, it may sound funny but it’s the truth. Hence the term “9H hardness” will be continue to be (miss)used until we all get educated. And, yes we are trying to do that for you with these blogs.

What’s Mohs
There are two scales of hardness. The Mohs scale of minerals and the pencil scale.

The Mohs hardness scale of minerals is named after a famous German geologist, Friedrich Mohs, who created this scale in 1812 to determine which mineral is harder than the other. A simple test, which only shows which piece of mineral is harder than the other.

Diamond is having 10H hardness on the Mohs scale and you need a diamond to create a scratch on a crystalized coating with 9H hardness.

The pencil hardness scale. All of us use pencils. You surely recognise nice and soft 4B pencils, the most common HB pencils and the thin, sharp lines of 4H.

Hardness is the capacity of a given surface to resist scratching or marring. When expressing the measurement of pencil hardness, it’s done with a value that ranges from 6B (softest) up to to 9H (hardest). The value is recorded as the hardest pencil that does not scratch or mar the surface.

A fully dried and cured coating applied to a steel plate is being scratched with a variety of pencils at an angle of 45′. That pure metal has completely different hardness and characteristics than automotive paint. And what does this test proof? It’s just a certificate which proves that the coating can achieve the 9H hardness, that’s all.

How important is the hardness?
Even GYEON did two independent tests in the KTR and SGS institutes. However, they are not making a marketing tool of that. Almost every ceramic coating can reach 9H in the pencil hardness scale.

In real life conditions, there are far more important factors than the hardness! The slickness and structural integrity of a coating is the crucial and main factor, that influences the real, every-day experience with a coating. And this is exactly what the famous cigarette lighter test proves, the way it helps in real life is that it can reduce the impact of any scratches.

Can The Wrong Car Cleaning Products Damage Your Car?

Dirt, pollen, tree sap, bird droppings, and normal road build up are really annoying me because I will again go to car detailing port Melbourne so that they can make my car new again. If you pay a visit to your local auto parts store you will discover a wall full of car care and detailing products. It’s no different on the web. Most retailers of car detailing supplies have so many cleaners, polishes and waxes that it’s nearly impossible to tell the difference between even the most basic items. So how do you know what works and what doesn’t? More importantly, can the wrong products damage your car?

Practically speaking, there are only a few categories of detailing products. For ease of discussion you can break it down into cleaners, polishes and protectants. A few products have more than one purpose. Chemicals that clean and protect in a single step are a good example.

Car Wash

A car wash is a gentle soap that’s designed to clean the exterior of your car without removing wax protection. A soap is not the same as a detergent. A detergent will remove wax protection with a single use. That’s why you should not use a household cleaner like Dawn dish washing liquid, unless you’re planning to wax your car.

I recommend selecting a car wash soap based on what works best for you. You may need to try a few because they all react a bit differently to water quality conditions. That said, all of the major brand names are pretty close in quality. I like Meguiar’s Gold Class. Mothers California Gold is another popular brand.

Tire and Wheel Cleaners

A tire cleaner is a detergent that has enough cleaning power to cut through old tire dressing and the road grunge film that builds up on tires and turns them brown. Be careful. If you find a product that contains petrochemicals or bleach, stay clear. These chemicals will really do a number on fine alloy wheels and they cause tires to age prematurely.

To properly clean your wheels, look for an all-purpose cleaner or an all-purpose wheel cleaner. Don’t use an acid based cleaner unless you have chrome wheels. If you don’t use a cleaner containing acid correctly it will permanently damage your wheels.

Engine and Undercarriage Cleaners

Most people don’t clean their engines, but it’s a great habit to get into because it helps reduce corrosion. Once a year of so is perfect. It takes strong chemicals to remove dirt, grease, oils and grime. The best cleaner for this job was d-limonene, but it is an environmental hazard, so it’s banned in many areas. I suggest a detergent cleaner, not petroleum, such as Meguiar’s new engine cleaner. They really did a good job formulating it for new engines with plastic covers and other composite components.

Leather and Vinyl Cleaner

Leather and vinyl are common throughout car interiors. Both materials are very durable, but the sun, dirt and oils from our bodies can cause rapid deterioration. Skin oils cause vinyl and leather to age and discolor, so frequent light cleaning is necessary to avoid issues. It’s difficult to tell where real leather ends and plastic or vinyl begins theses days, so I recommend using a product designed for both. Lexol is the recognized leader.

Upholstery and Carpet Cleaners

For your carpet and fabric finishes, including carpeted floor mats, you can choose sprays or foams. There’s no easy answer here because there are advantages and disadvantages to each. Foams have the ability to push dirt to the surface where it can be vacuumed away. They also put less liquid into the fibers so the carpet or fabric dries faster. Conversely, liquid cleaners thoroughly wetting the fabric and carpet fibers for deep cleaning. I prefer liquid cleaners.

Glass and Plastic Cleaners

Ammonia-based glass cleaners should not be used on your vehicle. It’s harsh on interior car surfaces and it’s a health risk when used in confined spaces. A better solution is a damp microfiber towel. They clean glass without using chemical cleaners. You can clean clear plastic surfaces, including window tint film, with a glass cleaner as long as it does not contain ammonia or alcohol. These chemicals will ruin clear plastic. A better solution is to use a plastic cleaner, such as Plexus.

Paint Polish

Paint polish, not car wax, is what gives paint its high gloss shine. Choose a car polish that matches the needs of your car’s paint finish. New cars need a fine polish that cleans more than polishes. This type of polish is typically called a pre-wax cleaner. If you have swirl marks, fine scratches or water spots, choose a polish that specifically addresses these problems, but don’t use heavy rubbing compounds.

Clay Bar

About ten years ago a new product came onto the market for general use that cleans better than car polish. It’s called detailing clay, and it works like an erasure. Using a spray lubricant to prevent sticking, you simply rub the clay bar over the paint finish to make it clean and slick again. All of the bonded contamination transfers directly to the clay.

Car Wax

The final step is waxing. These days, “car wax” refers to any coating you apply to protect the paint. Synthetic waxes are also called paint sealants. Be leery of false claims on paint sealants. Too many products claim to last a year or more, and it’s simply not true. Regardless of any claim, your vehicle needs regular cleaning and waxing to prevent surface oxidation. Waxing three to four times a year is optimal.

To learn more about car cleaning products visit David Bynon’s Guide To Detailing blog, a leading source of information about detailing products and DIY car care.

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