Using Decals to Build Brand Identity

Using decals to build brand awareness is great way to stretch your marketing dollars. The decal once affixed to a conspicuous medium will remind the consumers at large of your brand. In many articles, I have detailed numerous case histories of the effectiveness of decals to build brand awareness years after broadcast, and print media presentations are forgotten. Vehicle signage Sydney are being increasingly used as the advertising method for company vehicles.

Decals also employed to drive sales of accessories of a main product line, or product lines that dove tail with your products. We will deal with these two issues one at a time.

First, the idea of using a decal that the retailer distributed to your customer at the time of sale as an additional sales tool to sell other items you sell. Many manufactures have additional products for sales that complement the prime product that sold as an accessory.

To describe how this idea of selling other products with a decal let us consider a not so fictional situation. The fictional part of this example is the company name we will call Heavenly Skis. Heavenly Skis Company manufactures skis and snowboards and sells these products in retail ski outlets nationwide. This winter sports equipment manufacture also sells as accessories clothing, gloves, goggles and crazy designed headwear.

The scenario of a retail sale at a retail outlet of a customer purchasing skis manufactured by Heavenly Skis Company, after the customer pays for the skis, the retailer hands his customer an imprinted decal with the manufacturer’s logo. The customer leaves and immediately affixes the decal to the rear window of the car proud to announce to the world of his/her intelligent purchase. The decal now used by the customer to recommend the purchasing of Heavenly Skis and building brand awareness.

The marketing team at Heavenly Skis is not willing to be as pedestrian as other marketing teams, but work outside the advertising box. This team knows that decals do build brand awareness, but this marketing team knows that this decal can be a vehicle to sell more of their products.

The marketing team works out a viable coupon plan with their retailers using the decal. The plan works like this. Each decal has on the liner a coupon printed on the liner of the decal offering a discount for other items purchased at this retail store. The coupon allows the customer to purchase one of those radical looking ski or snowboarding hats at a discount. The existence of the coupon communicated by the retailer or by signs or banners in the store.

The marketing team knows that if 30% of consumers purchase because of the coupon included on the liner of the decal, Heavenly Skis has just increased sales by 30%. Everyone is happy the customer because of the savings, the retail because of the sale of more merchandise, and Heavenly Skis, because of an accessory product sale is always at a higher margin.

The second possibility of using decals to sell products that dove tail with your product. Our same company Heavenly Skis manufactures winter sports equipment, and wants to use decals as building brand awareness, but has a small advertising budget and cannot afford additional cost.

Heavenly Skis has a good relationship with Warm and Comfy that manufacturer a winter product known as Warm and Comfy hand warmer and foot warmers. These products placed in the gloves or boots of the skier or snowboarder to keep their hands and feet warm. The Warm and Comfy marketing team advertising budget is robust, so when the marketing team of Heavenly Skis introduces a marketing idea to benefit both companies.

The plan it to print decals with the Heavenly Skis logo imprinted on the decal and on the liner of the decal a coupon is printed to purchase Warm and Comfy products at a discount. The marketing plan works like this Warm and Comfy pays for most of the printing cost for the decal; Heavenly Skis pays for a smaller share of the cost.

The Marketing team at Warm and Comfy envisions that this coupon plan can increase their sales by 30% and jumps at the chance to tag along on a main line product. The reason the marketing team of Warm and Comfy is willing to collaborate with Heavenly Skis is that their product is an impulse purchase, and buying skis is not. This coupon will remind the customer they also need Warm and Comfy product, making an impulse product into a must have product.

Does anyone see the value of thinking outside of the marketing box? The problem with most marketing teams is they know too, much. If the marketing team knows, too much they never consider radical new ways to market and advertise their products, or services.

I just have outlined two ways to employ an advertising tool in not so new, but be it very radical way. Is anyone listening? We must envision new ways to make that what we think is impossible, possible. For possible exposure of your ads click here.

Doug Bryant

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Protect your car with quality car repair

Automobile paints can now be protected with coverings making use of nanotechnology Car Paint Protection in Melbourne. Scratches and damages on vehicles are any automobile owner’s headache. Nanotechnology is becoming increasingly popular in Melbourne. This service is ideal for paint protection coatings and automobile paints. In fact, when it comes to Paint Protection Melbourne is ahead of lots of other cities.

Types of paint protection:

Nanotechnology based vehicle paint protection can be divided into two categories, i.e., technology integrated within the car paint formula which is used as a covering on traditional car paint. The second variety is more versatile. It is also a blessing for secondhand car buyers. Such coatings further vary in their compositions. Examples of nanotechnology based finishings include ceramic polymer coatings and some nanoparticles including finishings. The composition of the coatings eventually determines the effectiveness of the coating.

What nanotechnology based vehicle paints and paint coatings provide:

For beginners, these paints and coatings firmly attach the vehicle’s existing paint to the body of the vehicle. Therefore, scratches and swirl marks do not establish on the paint as quickly as they would without such technology. Chipping of paints is also unlikely with this innovation in the paints or thanks to the coating over the paint.

The nanotechnology based paints and coatings are likewise weatherproof. For that reason, water, heat, ultraviolet light, pollutants and some strong chemicals are unlikely to harm the existing paint on the automobile.

The vehicle’s paint generally begins looking faded after an amount of time. With this finish, the car looks as glossy as a new car.

Cleaning the car ends up being very simple, and less time consuming too. Bird droppings can also be cleaned really quickly and will not hurt the underlying paint. Similarly, a few of these paints and finishings secure the vehicle from scratches.

White paint on cars tends to turn yellow-colored in time. Some of these finishings are specifically developed to avoid this.

Conventionally, waxes and sealants were utilized for keeping water off from the car’s body. But these diminish within a year or two, and they require to be used again several times throughout the life expectancy of the automobile. Unlike such waxes and sealants, nanotechnology based vehicle paints and paint finishings last for a very long time, almost for the lifetime of the car. Water, contaminants and some severe chemicals are accountable for the corrosion on the metallic frame once the paint wears off. Grime likewise makes the vehicle look filthy and cleaning it is not that simple either. However with nanotechnology based car paints and paint coatings, cleaning gunk and dirt is significantly much easier.

Paint Protection in Melbourne

In Melbourne among the most popular nanotechnology based paint finishing is the Ceramic Pro. The manufacturer of this paint finish, makings the vehicle’s exteriors shine like a brand-new automobile, offers a lifetime guarantee too. As the name recommends this paint finish consists of a ceramic polymer.


Nanotechnology is fairly in the market of automobile paints. It will quickly discover its way into other paints and reduce the have to regularly paint cars. New techniques are still being studied to make the innovation a lot more reliable and people from Melbourne will be ahead of others in adopting such innovations. Click here for car paint finishes.

Can’t Find A Good Car Price? Try This!

Each buffing machine is available with a range of options so you can easily find the right solution for your grinding and buffing applications. There are some people that absolutely love shopping for vehicles, and many others find it completely stressful. If that is true for you, take some time to study and prepare yourself for it. Use this advice to help you walk into a car shopping experience. Leather Protector has been designed to give the cleaning power and the finish required by those with the highest standards.

You do yourself a lot by negotiating and asking for a price lower than sticker. You must not buy a car for what it says on the advertised price. Sticker prices are marked intentionally high as a way to facilitate negotiation.

Do some online window shopping before going to a dealership. You should only visit the dealership after you know absolutely which make and model you desire. You should search online to find which car might be the best choice for you, which cars are the safest and other things that a dealership won’t tell you.

Take time to research your dealer prior to making an offer on a vehicle. You are sure to have much more success in your negotiations if you know their strategies. Reading consumer reviews is a good picture of what you may be getting into.

When shopping, do not go above the maximum amount you can pay, regardless of what the dealer tries to tell you.

When you’re making a vehicle purchase, take into consideration the fuel economy of the vehicle and the impact it will have on your budget. You may be yearning for a big V-8 that can use to tow things.

Don’t assume that you have to buy from dealerships. You might be shocked to find the vehicle you want from a private owner or small lot. You should use your newspaper or sales pad to find a great car from a private owner.

You should always test drive any car you are interested in buying. Even if you have your ideal vehicle picked out and available at the dealer, test drive it for a few minutes. There is nothing that can replace the actual experience of driving the car. You may find yourself unpleasantly surprised by a rough ride than expected or coarse handling.

You may be unable to find the exact car that is perfect for you. Missing heated seats won’t destroy your driving experience.

Bring a friend with you on your car shopping trip who has nothing to gain or lose from your decision. They ensure you a fresh perspective on the decisions you are trying to make. They are unbiased and will tell you any drawbacks they notice.

Always read your John Hancock. Read the contract before agreeing to anything. The document binds you once signed. You can even ask to take the contract home with you to read it.If they won’t let you take it with you, make a copy of it that you can take with you.

The job of a salesperson is to make the highest commissions. It might be obvious, but it is easy to forget with a charismatic salesman. Be on the extra costs that could be added onto a sale. Even a sweet deal of a car can get additions that cost quite a bit of money.

If you generally drive on highways, you should invest in a vehicle with excellent mileage for instance by choosing a hybrid.

Don’t dress up when you visit the dealer. It won’t be easy to tell a salesperson that you need a good rate if you have tons of diamonds and pricey furs on.

You should test drive the vehicles you are buying it. You need to put the car through its paces to determine if you don’t drive it. Test out in every situation possible before signing that contract.

Be aware of low monthly payments which mask an overall higher price. You can easily get distracted by a low monthly payment you can afford.

Speak to friends and family to get advice about their dealership experiences. See if their recommendation. If these people are all recommending the same place, make sure to pay that dealer a visit.

Research is the most important thing you can do when it comes to buying a car. You should not go to a dealership without first doing your homework. Learn about each car you’re looking into, manufacturers and models; this ensures that there are no surprises along the way.

Find out the value of your trade-in before you arrive at the blue book. You can haggle better if your dealer’s offer is unreasonable.

Know your budget when shopping for a new car. Jot down what is affordable and then do your homework to find the search. Failing to follow this step can cause you in over your head financially.

Some people love the adventure involved with buying a new or used vehicle while others are fearful of the process. When shopping for a car, you need knowledge to help guide you through the process. Use this advise to be prepared for the ideal decision.