admin - Part 17

What Is Vehicle Wrapping?

Vehicle wrapping is a technique that has previously been used mostly on commercial vehicles for advertising and branding purposes, but is now increasingly being adopted by private vehicle owners. The process itself involves covering the whole exterior of a vehicle in a thin, malleable, adhesive vinyl. Once the vinyl has been positioned and applied, it is trimmed and cut away from around the windows, door jambs, panel gaps and trim details. It is then thoroughly stuck down onto the paintwork by working out any trapped air from underneath the vinyl with a soft squeegee, and using a heat gun to help it adhere and to work it around the contours of the vehicle. We take great pride in being able to help you achieve your business goals and build your brand awareness through our range of signwriters Sydney.

The main reason people are now using the vinyl wrapping technique on their own cars is to provide a complete color change. While in the past if you wanted to change the color of your vehicle you would have to get it completely repainted, vehicle wrapping offers an attractive alternative solution.

There are a number of advantages to having your vehicle wrapped instead of painted, the main one being the cost. Although a full vehicle wrap will still be a considerable investment, it is a far cheaper alternative to a full repaint. Also, unfortunately, a high percentage of auto body repair shops do not carry out paint repairs properly, and after having a vehicle repainted it’s very common to be left with imperfections in the finish, such as runs in the paint, an orange peel effect it the clear coat, bad color matching and then vast amounts of dust and over spray. In short, completely repainting a vehicle is a very messy, time consuming and labor intensive process and it can be very hard to find someone that can do it properly and if you do, you’re probably going to have to pay a premium – pushing the cost up even more.

In contrast, vehicle wraps are the complete opposite. They can be applied in as little as a day, create no mess for the vehicle owner, and if applied correctly by an experienced fitter, is little that can go wrong. The vehicle is simply washed and decontaminated, certain trim and exterior components are removed and then the vinyl is applied. More than one person is usually required at the beginning of the process, in order to correctly position and apply the large sheets of vinyl, but once positioned and roughly applied the rest can be done by a single individual.

The quality of the vinyl now available also means that it’s actually very had to tell the difference between a painted finish and a vinyl wrap, and most can even be polished and waxed just like a regular painted finish. As well as different colors you can also choose to completely change the finish, as most manufacturers now offer matte, satin, printed and even chromium vinyl types. Due to this wide variety of options, the possibilities are almost limitless. For example, you can have different panels in different colors, have decals, images and text easily worked into the design, and even contrast different finishes by having dark, matte finish racing stripes laid over a high gloss, bright base color for instance.

Wrapping your vehicle actually benefits the original paintwork in a number of ways. Firstly, it helps to thoroughly protect and preserve it from the weather, keeping environmental contaminants away. Then, it provides a protective barrier against rock and stone chips, which can easily damage paintwork and lead to rust formation. It also acts as a barrier against the suns strong UV rays, which can oxidize and fade your paintwork. And lastly, instead of your paintwork being inflicted with scuffs, swirls marks and light scratches over time, the vinyl will instead take the brunt of these, being completely eliminated when the wrap is removed.

If you are considering having your vehicle wrapped, there are a few things to consider. You should ensure that you find a qualified professional to prepare your vehicle and install the wrap, because although it is a far more straight forward process that repainting a vehicle, there is still the potential for damage to be inflicted at certain parts of the process. You also need to make sure whoever is fitting the wrap pays sufficient attention to the edges, as the last thing you want is for it to start peeling and lifting off soon after it has been applied. The last thing to note is that once it has been applied, there may be a short curing period before you can wash and clean the exterior of your car, this is simply to ensure all areas of the wrap thoroughly adhere to the surface and any time you would have to wait would be far shorter than the time you may have to wait after having your vehicle repainted.

In conclusion, vehicle wraps are a relatively quick, easy and cost effective way to completely change the color and/or finish or your vehicle, whilst at the same time protecting and extending the life of the paintwork underneath.

For More Car Detailing Articles and to Discover How to Clean Your Car to a Professional Standard Yourself, Visit Car Cleaning Guru Today.

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Some Helpful Car Repair Tips For The Motorist

Gentle brushing brings out the best results but still we need car cleaning products. It can be expensive to repair a car repaired. You must pay for parts and a mechanic to provide service to your vehicle. Do you want to save some money? You will be able to after following the tips that have been provided. Carnauba wax is a wonderful ingredient to use in natural cosmetics. It is extremely durable, and dries to a glossy finish.

Ask a mechanic any questions about your vehicle. Preventing vehicle issues is a lot of money.

Make sure that you replace old parts with OEM parts.These are directly from the manufacturer parts. While generic parts may be cheaper, they typically work better for longer periods of time. What may seem like a cheap option now could be an expensive option later.

If your headlights look dimmer than they used to, check them to see if they are clean. Clean theses with a glass cleaner.

Look out for signs that should serve as a new auto repair company. If they give you the runaround or ignore any questions, you may want to look elsewhere. You should feel like you can trust them, so go elsewhere.

Think about using a mechanic who fixes cars in his or her own garage. If they are experienced and skilled, and they will usually charge you less for labor. You can support small business and save hundreds on the cost of money by going down this route.

Look at all lights that flash on your dashboard and learn what they mean. These warning lights are meant to help alert you know when something is wrong with your car. Ignoring them for extended periods of time will not make the problem go away.

Be certain to understand when your oil often enough. You should regularly to keep your car running smoothly. If your oil is not changed on a regular basis, your car could stop working much earlier than expected.

Check tire pressure each time you fill up the tank.Look at your tires and make sure that there’s nothing embedded in them. Driving around with corrupt tires is extremely dangerous.

Don’t try and fix complex automotive issues. What you may see as a simple fix can really be very complicated, especially in newer computerized vehicles. Let a repair shop do the mechanic diagnose the problem. Tell them what you’ve observed, but allow them to determine the cause.

Warranties can be very important when you need to replace parts.Ask the mechanic about the warranties on parts they ordered for you.

If you’re not able to get your vehicle fixed because you’re tight on funds, try talking to an auto repair department at a local vocation school. You will pay much less for service since students who are under the watchful eye of their qualified instructor.

Always bleed your brakes after working on them or preceding a test drive. Make sure you test your brakes for leaks.You can test drive in an area with little to no traffic. Start out slowly to make sure that the repair is done well before risking higher speeds.

It is possible that there was a recall issue if multiple people report the same problem.The manufacturer may even fix the problem at no cost to you.

Once you have paid a mechanic for replacing a part of your vehicle, ask to have the old ones back.If he does not want to do that, it’s possible that there was no replacement done. This is not a good sign and you should tell him out on it.

Keep your mechanic receipts in a file in the car to keep receipts. You can categorize them chronologically or by service repair type. This is important to have when you get your car.

Ask your mechanic to give you the old parts given back to you. This helps you know whether the part was actually done. This isn’t particularly necessary for exhaust system changed.It is easy to tell whether or not an exhaust system has been installed.

Do not use water for the compartment for windshield washer compartment. The system needs windshield washer fluid, and water can easily damage the washer. You should check the level in the compartment and refill needs. Don’t insist if the compartment to empty before refilling.

Choose between getting your car fixed by a dealership or an independent repair shop. Independent garages are cheaper, but you also may run into a shop that is dishonest.

Always have your auto repairs done at a shop the manufacturer. Going to any other dealers could void parts of the warranty.

Seek a second opinions prior to committing to major repairs on you car. The mechanic may be offended or offer a special price to do repairs right away, but be suspicious of this.

Don’t attempt repairs on your car unless you are absolutely sure of how to fix it yourself. You may make problems worse or void a warranty by doing the wrong thing. This means you will have to pay for all car repairs yourself.

Don’t buy into the tune up at 100K miles. This is simply a rule of thumb that actually depends on the make and model of your car. You would better off if you followed the maintenance schedule recommended by the manufacturer of your car.

You may not see anything wrong with the vehicle, but only a professional will be able to tell you for sure. If you notice nothing is wrong with the your automobile, it can be reset by a professional mechanic.

Check out your drive axle boots regularly. These boots can be found on the drive axle joints (which are behind your tires). You can inspect this part by turning the wheels of your car and peering behind them.

You have to know what your mechanic will do before agreeing to hiring them. Ask him how much it will cost.

Most cars will require repairs eventually. You don’t have to worry about working with mechanics every time, however. It is possible to do your own repairs. This tips in this article can help, click here and try doing your own.

Using Decals to Build Brand Identity

Using decals to build brand awareness is great way to stretch your marketing dollars. The decal once affixed to a conspicuous medium will remind the consumers at large of your brand. In many articles, I have detailed numerous case histories of the effectiveness of decals to build brand awareness years after broadcast, and print media presentations are forgotten. Vehicle signage Sydney are being increasingly used as the advertising method for company vehicles.

Decals also employed to drive sales of accessories of a main product line, or product lines that dove tail with your products. We will deal with these two issues one at a time.

First, the idea of using a decal that the retailer distributed to your customer at the time of sale as an additional sales tool to sell other items you sell. Many manufactures have additional products for sales that complement the prime product that sold as an accessory.

To describe how this idea of selling other products with a decal let us consider a not so fictional situation. The fictional part of this example is the company name we will call Heavenly Skis. Heavenly Skis Company manufactures skis and snowboards and sells these products in retail ski outlets nationwide. This winter sports equipment manufacture also sells as accessories clothing, gloves, goggles and crazy designed headwear.

The scenario of a retail sale at a retail outlet of a customer purchasing skis manufactured by Heavenly Skis Company, after the customer pays for the skis, the retailer hands his customer an imprinted decal with the manufacturer’s logo. The customer leaves and immediately affixes the decal to the rear window of the car proud to announce to the world of his/her intelligent purchase. The decal now used by the customer to recommend the purchasing of Heavenly Skis and building brand awareness.

The marketing team at Heavenly Skis is not willing to be as pedestrian as other marketing teams, but work outside the advertising box. This team knows that decals do build brand awareness, but this marketing team knows that this decal can be a vehicle to sell more of their products.

The marketing team works out a viable coupon plan with their retailers using the decal. The plan works like this. Each decal has on the liner a coupon printed on the liner of the decal offering a discount for other items purchased at this retail store. The coupon allows the customer to purchase one of those radical looking ski or snowboarding hats at a discount. The existence of the coupon communicated by the retailer or by signs or banners in the store.

The marketing team knows that if 30% of consumers purchase because of the coupon included on the liner of the decal, Heavenly Skis has just increased sales by 30%. Everyone is happy the customer because of the savings, the retail because of the sale of more merchandise, and Heavenly Skis, because of an accessory product sale is always at a higher margin.

The second possibility of using decals to sell products that dove tail with your product. Our same company Heavenly Skis manufactures winter sports equipment, and wants to use decals as building brand awareness, but has a small advertising budget and cannot afford additional cost.

Heavenly Skis has a good relationship with Warm and Comfy that manufacturer a winter product known as Warm and Comfy hand warmer and foot warmers. These products placed in the gloves or boots of the skier or snowboarder to keep their hands and feet warm. The Warm and Comfy marketing team advertising budget is robust, so when the marketing team of Heavenly Skis introduces a marketing idea to benefit both companies.

The plan it to print decals with the Heavenly Skis logo imprinted on the decal and on the liner of the decal a coupon is printed to purchase Warm and Comfy products at a discount. The marketing plan works like this Warm and Comfy pays for most of the printing cost for the decal; Heavenly Skis pays for a smaller share of the cost.

The Marketing team at Warm and Comfy envisions that this coupon plan can increase their sales by 30% and jumps at the chance to tag along on a main line product. The reason the marketing team of Warm and Comfy is willing to collaborate with Heavenly Skis is that their product is an impulse purchase, and buying skis is not. This coupon will remind the customer they also need Warm and Comfy product, making an impulse product into a must have product.

Does anyone see the value of thinking outside of the marketing box? The problem with most marketing teams is they know too, much. If the marketing team knows, too much they never consider radical new ways to market and advertise their products, or services.

I just have outlined two ways to employ an advertising tool in not so new, but be it very radical way. Is anyone listening? We must envision new ways to make that what we think is impossible, possible. For possible exposure of your ads click here.

Doug Bryant
800-369-5331
http://www.decalfactory.com

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