admin - Part 18

Using Decals to Build Brand Identity

Using decals to build brand awareness is great way to stretch your marketing dollars. The decal once affixed to a conspicuous medium will remind the consumers at large of your brand. In many articles, I have detailed numerous case histories of the effectiveness of decals to build brand awareness years after broadcast, and print media presentations are forgotten. Vehicle signage Sydney are being increasingly used as the advertising method for company vehicles.

Decals also employed to drive sales of accessories of a main product line, or product lines that dove tail with your products. We will deal with these two issues one at a time.

First, the idea of using a decal that the retailer distributed to your customer at the time of sale as an additional sales tool to sell other items you sell. Many manufactures have additional products for sales that complement the prime product that sold as an accessory.

To describe how this idea of selling other products with a decal let us consider a not so fictional situation. The fictional part of this example is the company name we will call Heavenly Skis. Heavenly Skis Company manufactures skis and snowboards and sells these products in retail ski outlets nationwide. This winter sports equipment manufacture also sells as accessories clothing, gloves, goggles and crazy designed headwear.

The scenario of a retail sale at a retail outlet of a customer purchasing skis manufactured by Heavenly Skis Company, after the customer pays for the skis, the retailer hands his customer an imprinted decal with the manufacturer’s logo. The customer leaves and immediately affixes the decal to the rear window of the car proud to announce to the world of his/her intelligent purchase. The decal now used by the customer to recommend the purchasing of Heavenly Skis and building brand awareness.

The marketing team at Heavenly Skis is not willing to be as pedestrian as other marketing teams, but work outside the advertising box. This team knows that decals do build brand awareness, but this marketing team knows that this decal can be a vehicle to sell more of their products.

The marketing team works out a viable coupon plan with their retailers using the decal. The plan works like this. Each decal has on the liner a coupon printed on the liner of the decal offering a discount for other items purchased at this retail store. The coupon allows the customer to purchase one of those radical looking ski or snowboarding hats at a discount. The existence of the coupon communicated by the retailer or by signs or banners in the store.

The marketing team knows that if 30% of consumers purchase because of the coupon included on the liner of the decal, Heavenly Skis has just increased sales by 30%. Everyone is happy the customer because of the savings, the retail because of the sale of more merchandise, and Heavenly Skis, because of an accessory product sale is always at a higher margin.

The second possibility of using decals to sell products that dove tail with your product. Our same company Heavenly Skis manufactures winter sports equipment, and wants to use decals as building brand awareness, but has a small advertising budget and cannot afford additional cost.

Heavenly Skis has a good relationship with Warm and Comfy that manufacturer a winter product known as Warm and Comfy hand warmer and foot warmers. These products placed in the gloves or boots of the skier or snowboarder to keep their hands and feet warm. The Warm and Comfy marketing team advertising budget is robust, so when the marketing team of Heavenly Skis introduces a marketing idea to benefit both companies.

The plan it to print decals with the Heavenly Skis logo imprinted on the decal and on the liner of the decal a coupon is printed to purchase Warm and Comfy products at a discount. The marketing plan works like this Warm and Comfy pays for most of the printing cost for the decal; Heavenly Skis pays for a smaller share of the cost.

The Marketing team at Warm and Comfy envisions that this coupon plan can increase their sales by 30% and jumps at the chance to tag along on a main line product. The reason the marketing team of Warm and Comfy is willing to collaborate with Heavenly Skis is that their product is an impulse purchase, and buying skis is not. This coupon will remind the customer they also need Warm and Comfy product, making an impulse product into a must have product.

Does anyone see the value of thinking outside of the marketing box? The problem with most marketing teams is they know too, much. If the marketing team knows, too much they never consider radical new ways to market and advertise their products, or services.

I just have outlined two ways to employ an advertising tool in not so new, but be it very radical way. Is anyone listening? We must envision new ways to make that what we think is impossible, possible. For possible exposure of your ads click here.

Doug Bryant
800-369-5331
http://www.decalfactory.com

Article Source: http://EzineArticles.com/expert/Douglas_Bryant/509394

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Chugging, Rapping, Or Tapping? Car Repair Tips That Help

Your car is a lot for you have to care for. Maybe you don’t know much about cars and their repair. This article is the basics of simple auto-maintenance. All of our car cleaning products solutions have been developed with some of the world’s best race teams giving you the professional results you expect. One of our featured products is carnauba wax.

Keep a record of every car is fixed or maintained. If you have problems later, the mechanic may want to see the historical documentation of what has already been done.

Be aware of a mechanic who perform unneeded repairs on your car. A good mechanic will need to be replaced soon but they should not replace the part without your full approval. Never give your car to someone who doesn’t do the right kinds of repairs.

Never leave anything in your car when it is getting repaired. Mechanics may need to take these items out to do the work and they cannot be held responsible if you discover something missing. You want to remove all the items from your trunk also.

A spare tire and a jack need to be in your trunk. Many new cars have them. You would hate to be stuck out in the road and be forced to spend money on a lot for towing. It will be quicker and cheaper if you do it yourself.

Try looking for someone who works from their own property. If they possess sufficient experience, and they will usually charge you less for labor.You may save tons of money and provide an independent worker by going down this route.

The weight of a big key chain. If you have a key that’s sticking, the tumblers need replacing.

Just because it is winter doesn’t mean you should quit washing your car. Winter can be the most damage causing time of the year for your vehicle. Salt and sand lead to rust spots and other flaws.

If you feel that your car has even the smallest of problems, you should have them checked out. A small problem may grow into a big one if it is left unchecked.

If you are living on a budget, but desperately need to repair your car, think about asking a local vocational school if they have an auto repair class. You pay a very low rate to have students fix your car while being supervised by a licensed mechanic.

Don’t allow people to sell auto parts from anyone claiming that say they’re going to last forever. This is a trick used to charge you more money from you. One example is that some vehicles say their transmission fluid.While you don’t have to change this a lot, you will still have to change the fluid every 80,000 miles.

Bleed your brakes after you’ve worked on them and before test driving them. Test for leaks to ensure you don’t have fluid coming out. You can then be ready for test drive your vehicle on a road that lacks tons of traffic. Start out slowly to make sure that the repair is done well before you start to drive faster.

You can replace your oil or refilling the windishield wiper fluid compartment. It is a common misnomer that you need a mechanic’s services to attend to these routine jobs should be left to the professionals. Learn how to do the job before beginning, and then roll up your sleeves and get to work.

After having a mechanic replace a car part, ask him to give you back the one that he removed. If he cannot provide this, it may be because there was no replacement done whatsoever. This is not a definite red flag and you should confront him about it.

Having written documentation is useful should you in the future.

If you are happy with the work done at a particular repair shop, go there every time that you need work done. You will get discounts because you are loyal.

Ask to have your old parts when they’re replaced. This is an excellent way of making sure the repairs have actually been done. This isn’t particularly necessary for exhaust system changed.It is not a new exhaust system was put in place.

When you are washing your car, take out your mats and spray them also with the hose. Dirt particles will lodge themselves inside the rubber surfaces and cause holes to appear. Holes don’t look good looking and allow the dirt to have a clear path to the carpet beneath.

Always get your auto repairs done at a shop the manufacturer authorizes. Going to any other dealers could void all or part of your warranty.

Do not try to repair your own car unless you know what you’re doing. You may make problems worse or void a warranty otherwise. This will make it to where you are financially responsible for all repairs associated with your vehicle.

This was the rule of thumb has been passed down for older cars. Modern cars can often go from 5,000 miles or even every 10,000 miles.Follow the manufacturer recommends.

Take your mechanic for a short drive to show him the exact nature of your car’s problem. This allows him to see exactly what kinds of problems that are occurring. This can be a much clearer way to view the issue instead of just hearing about it.

The belts in the engine are vital. A failed belt can cause major damage to your engine and leave you stranded. You probably need belt replacements if your car screeches when it starts.

Bring the car to an auto shop and get it fully serviced for possible overheating problems. Ask the mechanic to look for leaks and check hoses.

Don’t neglect convenience is unnecessary when picking a auto shop. Some garages or dealerships offer a free shuttle services that will take you home after dropping your car off and picking you up.

Never sign any form of authorization that doesn’t have a dollar figure. This makes you a lot of money if the paying for charges your mechanic lists. Be sure you know exactly the amount you’re going to pay for your repair job.

It is very important that you take good care of your automobile. Understanding basic maintenance is a great first step. Click here for the information here will help you keep your car running smoothly.

Protect your car with quality car repair

Automobile paints can now be protected with coverings making use of nanotechnology Car Paint Protection in Melbourne. Scratches and damages on vehicles are any automobile owner’s headache. Nanotechnology is becoming increasingly popular in Melbourne. This service is ideal for paint protection coatings and automobile paints. In fact, when it comes to Paint Protection Melbourne is ahead of lots of other cities.

Types of paint protection:

Nanotechnology based vehicle paint protection can be divided into two categories, i.e., technology integrated within the car paint formula which is used as a covering on traditional car paint. The second variety is more versatile. It is also a blessing for secondhand car buyers. Such coatings further vary in their compositions. Examples of nanotechnology based finishings include ceramic polymer coatings and some nanoparticles including finishings. The composition of the coatings eventually determines the effectiveness of the coating.

What nanotechnology based vehicle paints and paint coatings provide:

For beginners, these paints and coatings firmly attach the vehicle’s existing paint to the body of the vehicle. Therefore, scratches and swirl marks do not establish on the paint as quickly as they would without such technology. Chipping of paints is also unlikely with this innovation in the paints or thanks to the coating over the paint.

The nanotechnology based paints and coatings are likewise weatherproof. For that reason, water, heat, ultraviolet light, pollutants and some strong chemicals are unlikely to harm the existing paint on the automobile.

The vehicle’s paint generally begins looking faded after an amount of time. With this finish, the car looks as glossy as a new car.

Cleaning the car ends up being very simple, and less time consuming too. Bird droppings can also be cleaned really quickly and will not hurt the underlying paint. Similarly, a few of these paints and finishings secure the vehicle from scratches.

White paint on cars tends to turn yellow-colored in time. Some of these finishings are specifically developed to avoid this.

Conventionally, waxes and sealants were utilized for keeping water off from the car’s body. But these diminish within a year or two, and they require to be used again several times throughout the life expectancy of the automobile. Unlike such waxes and sealants, nanotechnology based vehicle paints and paint finishings last for a very long time, almost for the lifetime of the car. Water, contaminants and some severe chemicals are accountable for the corrosion on the metallic frame once the paint wears off. Grime likewise makes the vehicle look filthy and cleaning it is not that simple either. However with nanotechnology based car paints and paint coatings, cleaning gunk and dirt is significantly much easier.

Paint Protection in Melbourne

In Melbourne among the most popular nanotechnology based paint finishing is the Ceramic Pro. The manufacturer of this paint finish, makings the vehicle’s exteriors shine like a brand-new automobile, offers a lifetime guarantee too. As the name recommends this paint finish consists of a ceramic polymer.

Conclusion:

Nanotechnology is fairly in the market of automobile paints. It will quickly discover its way into other paints and reduce the have to regularly paint cars. New techniques are still being studied to make the innovation a lot more reliable and people from Melbourne will be ahead of others in adopting such innovations. Click here for car paint finishes.