Introduction
When you’re a business owner, signage is one of the most important things to consider. After all, it’s what your customers see when they first come into your store. In fact, according to a study conducted by MarketingSherpa in 2010, 90 percent of consumers say that a sign influences their decision to shop at a particular location. So if you want them to come back again and again, it’s important that your signs catch their attention and make them want to return for more. Signwriters Sydney influences buyer decision the way they design the signages.
Create a visual bridge between spaces
Signage is a great way to create a visual bridge between spaces. If you have two areas that need to be connected, signage can help people navigate and draw attention to the space in question.
Signage can also be used to create a more seamless transition between spaces by making them appear closer together than they actually are. For example, if your store has multiple entrances but only one main entrance with signage (and maybe even valet parking), then this will help customers feel like they’re walking into one unified space from all sides of the building rather than feeling like they’ve walked into separate stores or restaurants on opposite ends of town.
Set the tone for the space
Signage is the perfect way to set the tone for your space, and it should be consistent with your overall brand. For example, if you’re a medical clinic that’s trying to convey professionalism, then signage should also communicate professionalism–it shouldn’t just say “free hugs” or something silly like that.
If you want people walking through your front door (and into their own personal hell) then consider creating some type of warning sign like a skull and crossbones or something similar. Or maybe even try putting up an actual skull! That’ll get their attention!
Convey the mood you want to set
The mood you want to set is conveyed through your signage. The right font, color and size can be used to create an atmosphere that matches the environment you’re trying to convey. For example: if you are opening a new store in an urban area and want customers who are walking by on their way home from work or school for example, then using a bold color scheme and font will create an inviting feel for them as they pass by. If however you run an office building where many people work 9-5 Monday through Friday then using more classic fonts would be appropriate because this type of audience tends not only expects but prefers it because they’ve become accustomed over time.”
Great signage can make all the difference.
Great signage can make all the difference. It can guide people through a space, create a sense of place and give them information about their surroundings. But it also has the power to create a visual bridge between two spaces that might otherwise feel disconnected. A well-executed sign will help visitors understand where they are and what’s around them–and it may even serve as an attractive element in itself!
Conclusion
We hope you’ve found this article helpful in your quest to create great signage. Remember, it’s important not just for aesthetics–it can also help set the tone and mood of a space, convey information, and connect people with what they want or need. We encourage you to think through all the ways that signage can be used in your projects so that it has maximum impact on visitors! Go here to get your own signage.